With over 20 years experience in retail, Kelley Frey brings a focused and fresh eye to personal shopping and wardrobe consultation. For seven years, Kelley co-owned Wish, a contemporary women's boutique in Boston, featuring collections such as Milly, Diane von Furstenberg, Catherine Malandrino and Theory. Whether it was a flirty party dress, a casual denim look or a sophisticated work ensemble, Kelley had a loyal following and established herself as an unbiased style advisor among Boston women. Prior to that, Kelley worked in various aspects of the fashion industry, from buying, to merchandising, to special events, management, and sales, giving her unrivaled access to high-profile contacts.

After relocating to Connecticut with her family and selling hershare ofWish, it didn't take long before Kelley realized she missed having a boutique so she decided to package her years of experience, dazzling organizational skills, fabulous taste and, ultimately, her great sense of what's flattering on each individual client, and launched a new endeavor, FRED, a women's boutique which feautures brands such as Milly, Vince, Joie, Rebecca Taylor and much more....
Kelley's favorite fashion era? "It's a toss-up between the 40s and 50s," she says. "I have narrow shoulders, but wider hips, so I would have been all about poodle skirts."

A graduate of the Interlochen Arts Academy, where she studied to be a concert pianist, Kelley switched directions towards her true love of fashion and went on Florida State University to earn a degree in Fashion Merchandising. Kelley lives in Stamford, Connecticut with her husband, Brad, a former professional golfer. Besides owning a women's boutique she's a busy mom with daughters, Gillian 11 and Grayson 5, and two cats, Maddie and Tiger (as in Woods).


Shereen, a native of Dallas, Texas, is a graduate of New York University and always loved anything related with fashion.   At the ripe age of 25 she started an online e-commerce site called www.nycchic.com which sold designer handbags and apparel for less than retail.  That site has now evolved into a NYC sample sale APP for the Iphone identifying all the samples sales currently active in Manhattan.  Shereen's background in E-coomerce helped solidify her partnership with FRED and in the spring of 2012 Kelley and Shereen joined forces.  Shereen will help create a web pressence for FRED and convey the cool, whimsical beach feel of FRED boutique on www.ogfred.com. 

Shereen lived for over 12 years in New York City and also 2 years in Madrid, Spain and loves the dark and edgy side of NYC combined with the elegant and colorful Spanish style.  Shereen recently settled in Old Greenwich, CT with her family and is a mom of 3; Lucas 6, Adriana 4, and, Carolina 2.